Our Core Values - The Zona Fresca Difference
Zona Fresca benefits from an industry that has strong long-term prospects.
We employ terrific people, operate outstanding restaurant facilities, follow a clear
strategy and enjoy excellent financial strength. But we know we cannot be
successful without an unmistakable sense of who we are. That's why we operate
according to the Core Values that we have forged over the course of our
company's history. As we continue the journey to become the best fast casual
dining company, we will be guided by these values and use them to keep us on
track when we are faced with unexpected opportunities or challenges.
Zona Fresca, Fort Lauderdale FL
As an organization, we value:
- Integrity and fairness. It all starts with integrity. We
trust in the integrity and fairness of each other to always do
the right thing, to be open, honest and forthright with
ourselves and others, to demonstrate courage, to solve
without blame and to follow through on all our
- Respect and care. We reach out with respect and care.
We have a genuine interest in the wellbeing of others. We
know the importance of listening, the power of
understanding and the immeasurable value of support.
- Diversity. Even though we have a common vision, we
embrace and celebrate our individual differences. We are
strengthened by a diversity of cultures, perspectives,
attitudes and ideas. We honor each other's heritage and
- Always learning - always teaching. Circumstances
change, and leaders must also innovate and change when
necessary. We learn from others as they learn from us.
- Being "of service." Being of service is our pleasure.
We make people feel special and appreciated by giving all
of ourselves, doing more than expected, anticipating needs and
making a difference.
- Teamwork. By trusting one another, we bring together the best
in all of us and go beyond the boundaries of ordinary success.
- Tradition. From organizational values we develop
organizational norms, guidelines or expectations that
prescribe appropriate kinds of behavior. We are proud of it;
we learn from it; we are not bound by it.
- Excellence. We have a passion to set and to pursue -
with innovation, courage and humility - even higher standards.
Zona Fresca, Pompano Beach FL
What makes Zona Fresca different from
the other fast casual restaurants?
- We bring fresh, fast, great tasting food to South Florida...
and soon beyond South Florida.
- We merge white table cloth service and food with a great
fast casual environment.
- Our tag line, "Not your everyday Mexican food... Mexican
food you can eat every day," transcends into our repeat
customer patronage and long-term relationships.
- The feeling you get when you walk into Zona Fresca is one
that's clean, efficient, comfortable and fun.
- We have created a menu based on the bold, simple flavors
of Mexico and lightened it up to give it a healthy twist.
- Since our food is made fresh every day and cooked to
order using all natural ingredients, our concept will remain
viable for years to come.
This information is not intended as an offer to sell, or the solicitation of an
offer to buy, a franchise. It is for information purposes only. If you are a resident
of a U.S. state or a country, or wish to operate a franchise in a U.S. state or a country,
that regulates franchises or business opportunities, we will not offer you a franchise until
we have complied with any applicable pre-sale registration and disclosure requirements in