Introduction | Core Values | Steps to Join


Zona Fresca Franchising 2012.pdf
A PDF document with all of the information on these pages.

Steps to Joining the Zona Fresca Family

We would like to learn a little bit about you, your experiences and your plans for owning a Zona Fresca restaurant. To start, please complete the Zona Fresca Franchising Opportunity Form

Zona Fresca, Pompano Beach, FL store. 
          Photo by Robert Giordano,
Zona Fresca, Pompano Beach FL

Get Acquainted Call
After you have filled out the Franchising Opportunity Form, a Zona Fresca representative will schedule a "Get Acquainted" telephone call. Based on our conversation we mutually will determine if we would like to speak again so that we may provide you with additional information, including A) the concept difference for Zona Fresca, B) store operations, location, demographics, and C) leasing build-out and start-up costs.

Concept Compatibility Call
Following the initial phone call, we will schedule a concept compatibility call. This call will begin with a courtesy invitation for your spouse or supportive decision maker. During this 1-hour call, we will focus on the Zona Fresca core values and vision. Based on our conversation we will determine if our core values align. If so, we will ask you to fill out a Request for Consideration application.

Request for Consideration
Upon receipt of your completed application, our executive team will review the application and if acceptable, award you the opportunity to continue through our process.

Mutual Expectation Call
During this 1-hour teleconference call, our team will collaborate to deliver a complete overview of all marketing, training and support programs. Depending on the level of business expertise, some candidates will be scheduled to attend a start-up workshop conference call.

Start-Up Workshop Call
This 1-hour teleconference call is an opportunity for you to discuss the start-up process and how to open safely and creatively under budget with four key objectives:
A) How to find the least expensive money
B) How to utilize the money that will yield the very best tax advantages
C) How to minimize your personal collateral to open your business
D) How to protect your working capital In this workshop, our CEO will guide candidates through the initial franchise fee, how the landlord contributes to the buildout allowance and free rent, and discuss how to lease furniture, fixtures and equipment.
Four to 15 days prior to attending Discovery Day, we will mail or email the Franchise Disclosure Document.

Discovery Day
After completing the Mutual Expectation call or Start-Up Workshop call, our candidate will be invited to attend a regional certified Discovery Day.

Credit and background checks

Agreement execution

Zona Fresca, Fort Lauderdale, FL store. 
          Photo by Robert Giordano,
The original Zona Fresca in Fort Lauderdale FL

Site Selection
Begin Track-to-Open with our Chief Development Officer, Real estate site selection, leasing, and site contract completion

Construct restaurant

Begin Marketing / PR Plan

Begin staff training at a Zona Fresca restaurant with our Chief Operations Officer and staff

Grand Opening
Great day!!!

Begin weekly mentoring with our CEO, COO and CDO

Franchising Opportunity Form >

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country, or wish to operate a franchise in a U.S. state or a country, that regulates franchises or business opportunities, we will not offer you a franchise until we have complied with any applicable pre-sale registration and disclosure requirements in your jurisdiction.



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Not your everyday Mexican food...
Mexican food you can eat every day